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After six years in operation, The Bear Grylls Adventure will close at the beginning of December. This has been a very difficult decision and one that was made only after careful consideration. Our priority now is looking after our team members and animals throughout this transition.

Over the coming weeks, we will continue to provide world-class animal care as we prepare to transfer our animals to suitable new homes, including to our nearby aquarium the National SEA LIFE Centre Birmingham and other UK SEA LIFE sites. Our team of welfare specialists at SEA LIFE will oversee the transition process to ensure it runs as smoothly as possible.

We are proud of the positive impact The Bear Grylls Adventure has had on thousands of children and families that have visited over the last six years, showing guests first-hand the power of immersive activity in escaping the ordinary, and how adventure is for everyone. We want to thank our amazing team and guests who have made this time so memorable.

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Frequently Asked Questions

The Bear Grylls Adventure attraction is closing due to commercial challenges. The decision to close the site has not been taken lightly and was made after carefully reviewing the data and examining all other viable options. A contributing factor included the temporary closure during the pandemic which had a lasting financial impact on the attraction. This is the right commercial decision which enables us to prioritise our other Midlands-based and UK attractions.

This decision affects this attraction only. Our focus remains on Merlin’s ‘Gateway City’ strategy which includes significant new investments in the Midlands region. In 2024 alone, we are set to complete two ambitious projects with a total £25 million investment, including the recently opened Cadbury Chocolate Quest ride at Cadbury World and a new 60-room medieval themed hotel at Warwick Castle. Our focus therefore will be on continuing to grow our sites which will deliver both jobs and growth to the city and wider region.

Per Clause 4 of your Merlin Annual Pass terms and conditions, unless you have exercised your right to cancel your Pass within 14 days of purchase, the full value or any part of the value of your Pass will not be refunded nor will any compensation be payable if any of the Attractions become unavailable or if any or part of the Attractions (or any part of any of the Attractions) are temporarily or permanently closed or removed from the Merlin Annual Pass scheme.

The attraction is currently scheduled to close at the end of business on Wednesday 11th December.

At the present time we are not accepting any new bookings as we look to rebook those guests who already have a booking. Any tickets that become available will be available via the Bear Grylls Adventure website.

If you already have a booking to visit the Bear Grylls Adventure before early December, the above announcement does not affect you and we look forward to welcoming you for an EPIC day out with us!

To change or cancel your booking please visit the Merlin Annual Pass Portal at https://www.merlinannualpass.co.uk/prebook-portal/ 

As the present time we are not accepting any further bookings as we look to accommodate those guests who already have a booking. If slots become available these will be available via the Merlin Annual Pass Portal

We continue to provide world-class animal care as we transfer our animals to suitable new homes, including to our nearby aquarium the National SEA LIFE Centre Birmingham and other UK SEA LIFE sites. Our team of welfare specialists at SEA LIFE will oversee the transition process to ensure it runs as smoothly as possible.

Please contact the team via: pressenquiries@merlinentertainments.biz

Please reach the team via info@beargryllsadventure.com and they will be in touch as soon as possible.

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